Management saw the benefit in the FM station appealing to younger rock fans and the AM station appealing a bit older. KRQX was co-owned with an album rock station, 97.9 KZEW. Another AM station airing classic rock, beginning in 1983, was KRQX in Dallas- Fort Worth. In 1983 program director Paul Christy designed a format which played only early album rock, from the 1960s and early 1970s, without current music or any titles from the pop or dance side of Top 40. KRBE, an AM station in Houston, was an early classic rock radio station. In 1982, radio consultant Lee Abrams developed the "Timeless Rock" format which combined contemporary AOR with rock hits from the 1960s and 1970s. Similarly, WMET called itself "Chicago's Classic Rock" in 1981. In 1980, AOR radio station M105 in Cleveland began billing itself as "Cleveland's Classic Rock", playing a mix of rock music from the mid-1960s to the present. The classic rock format evolved from AOR radio stations that were attempting to appeal to an older audience by including familiar songs of the past with current hits. History The 1980 logo of WWWM 105.7 in Cleveland It has been associated with the album era (1960s–2000s), particularly the period's early pop/rock music. The music predominantly selected for the format has been identified as commercially successful songs by white male acts from the Anglosphere, expressing values of Romanticism, self-aggrandizement, and politically undemanding ideologies.
Īmong academics and historians, classic rock has been discussed as an effort by critics, media, and music establishments to canonize rock music and commodify 1960s Western culture for audiences living in a post-baby boomer economy. Some classic rock stations also play a limited number of current releases which are stylistically consistent with the station's sound, or by heritage acts which are still active and producing new music. Īlthough classic rock has mostly appealed to adult listeners, music associated with this format received more exposure with younger listeners with the presence of the Internet and digital downloading. The radio format became increasingly popular with the baby boomer demographic by the end of the 1990s. In the United States, it comprises rock music ranging generally from the mid-1960s through the mid-1990s, primarily focusing on commercially successful blues rock and hard rock popularized in the 1970s AOR format.
Ĭlassic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s.
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For other uses, see Classic Rock (disambiguation).įleetwood Mac are considered an archetypal classic rock or " dad rock" act. For the music genre often associated with the "classic rock" era, see Arena rock.
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